Bio
I am an educator and leader able to motivate teams and deliver successful results. I thrive in collaborative environments with multidisciplinary lineups. I have a broad range of visual communications experience including design of graphics, websites, products, games, packaging, visual displays, textiles, events, and public art.
I helped lead the launch of the Bachelor of Arts in Graphic Design program at FIDM and wrote an Art of Game Design program for the college. I have developed numerous courses including UX Design, Mobile Photography, and Applied Branding. For a deeper dive into trans-media thinking based on research, strategy, and creative thinking I developed two capstone courses, Lifestyle Brand Strategies and Activated Marketing.
Key Strengths: Leadership, Management, Mentoring, Technology, Design, Photography, Teaching, Learning, Creating
Curriculum Vitae
Education
SFAI, The San Francisco Art Institute
MFA, Master of Fine Arts, Design + Technology
UC Berkeley, Pacific Film Archives
Certificate of Merit, Visual Literacy & Content Standards
San Jose State University
BA, Bachelor of Arts, Studio Art with emphasis in Photography
Professional & Technical Experience
Adjunct Faculty
Diablo Valley College. Pleasant Hill, CA
• Teaching User Experience and Interface Design
• Courses developed for Canvas and using additional distance education tools
• Participating in equity programs that grant time for additional student outreach and support
Director of Graphic Design
FIDM | Fashion Institute of Design & Merchandising. San Francisco and Los Angeles, CA
• Develop online, on-ground, and hybrid course content
• Document and analyze data from assessment results to implement continuous improvements
• Hire, train, and evaluate faculty in SF and LA
• Oversee remote teams throughout CA, the US, and internationally
• Develop and oversee annual department budget and special project budgets
• Creative Director and Project Manager for industry projects in SF and LA
• Collaborate on department marketing strategy by providing content and digital media assets
• Maintain relationships with industry and advisory board members
• Produce workshops for high school students promoting critical thinking and design education
Department Coordinator & Instructor
Graphic Design, Visual Communication, Beauty Industry
FIDM | Fashion Institute of Design & Merchandising. San Francisco, CA
• Hire, train, and evaluate faculty in SF
• Partner with Career Center on industry outreach, presentations, and student projects
• Creative Director and Project Manager for industry projects in SF
• Mentor high school students during open houses and school visits
• Instructor — UX Design, Motion Graphics, Digital Photography, Layout & Design,
Advanced Digital Imaging, Branding, Logo & Symbol Design, Professional Practices,
Portfolio Presentation…
• Outstanding Faculty Award; 2008, 2010, 2011
Producer/ Creative Team Manager — Modern Media Ventures
Children’s interactive content developers. San Francisco, CA
• Lead Producer, GusTown, an award winning website for kids
• Creative Development Team Manager — manage team, lead brainstorming sessions, develop learning games, direct voiceover sessions, write specs for CD-ROMs, collaborate on design and creation of packaging and promotional materials
Production Assistant/ Office Manager — Brilliant Media
Interactive multimedia company. San Francisco, CA
• Production assistant for Xplora1: Peter Gabriel's Secret World
• Oversaw day-to-day operations of growing start-up
Store Manager — Rubars
Stretcher bar manufacturer and art supply store. Oakland, CA
Photographer/ Portrait Studio Manager — Consumer Programs Inc.
Sears Roebuck Division. San Jose , CA
Window Display Designer — Marriott Corporation
Farrell’s Ice Cream Parlors. Daly City, Hayward, San Jose
Freelance Projects
Burning Man – map designer
Left Coast Libations – book design & production
Drama in the Desert – creative director – book & DVD design
Sarah Graham Metalsmithing – website design & production
ESPRIT – textile & graphic design
Shaklee Corporation – product packaging, website design & production
ThirdAge – interface design & production
Lisatized Photography – portraits, products, stock images, digital retouching…
Teaching
Diablo Valley College
Courses: ARTDM 115 – Digital Interface Design, ARTDM172 – User Experience Design for Web & Mobile
FIDM/ Fashion Institute of Design & Merchandising
Courses: UX Design, Layout & Design, Computer Illustration, Computer Rendering, Advanced Digital Imaging, Brand X, Logo & Symbol Design, Introduction to Digital Photography, Mobile Phone Photography, Motion Graphics, Color Theory, Computer Aided Fashion Design, Brand Imaging, Portfolio, Professional Practices…
SFAI/ San Francisco Art Institute
ACE program through City Studio
Course: Digital Portfolio Building; Students learned to document their work and develop an online portfolio using digital photography and various website building tools.
Artists in Schools Program
Organized by the Richmond Art Center. Richmond, CA
Taught color, design, and printmaking to underserved elementary school students
Professional Affiliations & Recognitions
Adobe Education Leader — Nominated and selected by Adobe
Adobe Certified Associate in Graphic Design & Illustration — CertiPro for Adobe
Member — AIGA, American Institute of Graphic Arts
FIDM Outstanding Faculty Award — 2008, 2010, 2011
Publications & Presentations
Designing Effective Instructional Design, Moderator
Adobe Education Summit, Online Event
Connected Beauty Packaging for 2050
CosmoProf Convention, Las Vegas, NV
Street Art Panel. Moderator
FIDM, San Francisco CA
Gaming the Classroom
FIDM Faculty In-Service, San Francisco, CA
Inspiration and Online Video for the Classroom
FIDM Faculty In-Service, San Francisco, CA
History of Burning Man Maps
Z-Salon at ZER01: the Art and Technology Network, San Jose, CA
10 Fabulous Non-Fabric Frocks
Woman’s Day. July 24, 2009
Trend Forecasting Workshop
San Francisco City College
2nd Skin Artist’s Presentation
Exploratorium, San Francisco, CA
Design + Technology Salon
Panel on fashion and technology, San Francisco Art Institute
re:covered Artist’s Talk
San Francisco Art Institute
Drama in the Desert
Film Screening, Q&A with Design Team, Parkway Theater, Oakland, CA
VOLUNTEER AND COMMUNITY INVOLVEMENT
Hearts Around Hartz
Design and painting of heart for auction
Fundraiser benefiting the Danville Village Theatre & Art Gallery. Danville, CA
Art Wraps for the Heart of the Tenderloin
Design of seven utility boxes inspired by research on the history of the area
Beautification project managed by the Tenderloin Housing Clinic. San Francisco, CA
Store Design and Merchandising Plan
Project managed & mentored students in concept and rendering of a new gift shop
San Francisco Symphony. San Francisco, CA
Dining by Design
Project managed & mentored students in design and installation of unique table-scape and environment
Annual fundraising event for DIFFA, Design Industries Foundation Fighting AIDS. San Francisco, CA
Kitchen and Common Area Redesign
Collaborated with students and local retailers to design and install new spaces for the community
Compass Family Services. San Francisco, CA
Sequoia National Park – 125th Year Anniversary
Project managed & mentored students asked to develop a social media campaign for the event
Sequoia National Park. CA
Public PopDot for KONO
Design of two utility boxes and a wall mural
KONO Neighborhood Association re-branding and beautification project. Oakland, CA
Discarded to Divine
Advisory Board Member and contributing designer
Annual fundraising event for the St. Vincent de Paul Society
Get Out the Vote Poster Designs
Project managed & mentored students in design of original posters
San Francisco Board of Elections. San Francisco, CA
Poster Designs for Women’s History Month
Project managed & mentored students in design of posters. Maria Shriver, client
Exhibition at the California Museum. Sacramento, CA
Banner Designs for Women’s Conference
Project managed & mentored students in design of entryway banners. Maria Shriver, client
Long Beach Convention Center. Long Beach, CA
Symbol Design for 30th Anniversary
Project managed & mentored students in design process
Ethnic Dance Festival. San Francisco, CA
Hearts in San Francisco
Collaborated with FIDM instructors to create an original heart for auction
Fundraising event for San Francisco General Hospital. San Francisco, CA
Artists in Schools Program
Taught color, design, and printmaking to underserved elementary school students
Organized by the Richmond Art Center. Richmond, CA
Chronological List of Creative Projects
PopDot PushPin Heart — Painted Heart Sculpture
Benefit for the Danville Theatre and Art Gallery, Danville, CA
Art Wraps for the Heart of the Tenderloin – Seven Utility Boxes
Throughout the Tenderloin — San Francisco, CA
Public PopDot — SunPower, Bicycle, and Walking — Utility Box Art
Downtown Los Gatos, CA
Burning Man Maps, 2001 – 2015
Official Greeter Map for Black Rock City, NV
Public PopDot — Buttons & Zippers, Lighting – Utility Box Art
E. 14th Street & Estudillo + Merced Street near La Piñata — San Leandro, CA
Public PopDot — Public Art Murals for the KONO Neighborhood Association
Utility Box and Meter at Telegraph & 30th, Wall at Telegraph & 21st — Oakland, CA
Left Coast Libations — Book Design and Production
Left Coast Libations, San Francisco, CA
[L]able — graduate thesis show
Fort Mason, Herbst Pavilion, SFAI, San Francisco Art Institute
2nd Skin — Underneath, curated group show
Exploratorium, San Francisco, CA
re:covered — featuring Overdressed and Circuit Board, curated group show
Diego Rivera Gallery, SFAI, San Francisco Art Institute
PopDot — art designed for the walls, permanent collection
FIDM/ Fashion Institute of Design & Merchandising
Hearts in San Francisco — FIDM’s PopHeart collaboration
Benefiting the San Francisco General Hospital
Drama in the Desert — Book Design and Production, DVD Creative Director
Raised Barn Press, Berkeley, CA
ESPRIT — Textile & Graphic Designer
Print design on two dresses in FN, Footwear News, January 29, 2001
San Francisco: A City for All Seasons — coffee table book, 4 photos published
Urban Tapestry Series. Towery Publishing
wood — dialogues among poetry and the visual arts
Images by Lisa Hoffman, project & words by M Mara-Ann
www.medusa.org/wood/one. Limited edition book & online
Human Nest — life size nest of wire, netting, moss and ribbon
Bowles Sorokko Gallery. San Francisco, CA
Exposures — curated group photography show
Juried by Sandra S. Phillips, Curator, Department of Photography, SFMOMA
ProArts. Oakland, CA
Being on Earth — nest installation, curated group show
Curated by artist, Evelyn Glaubman, Center for Visual Arts. Oakland, CA
Polaroid Portrait Series — manipulated SX-70, curated group show
ProArts Open Studios. Oakland, CA
Hanging Nest — life size nest hanging from wood frame
Burning Man. Black Rock City, NV
The Blue Book Chronicles: War & Peace — plexiglass sculpture, group show
ProArts. Oakland, CA
The Body and Film — mixed media installation, film and sculpture
F/X Theater. San Jose, CA
Curator and Preparator — Tapestry and Talent Youth Exposition
Santa Clara County Fair Grounds. San Jose, CA
Pictures from a Trip — solo show, images from the Philippines
Gallery Eight. San Jose State University
Tee-shirt Auction and Show — sculpture with tee, group show
The Works Gallery. San Jose, CA
Best of College Photography Annual
Photographer’s Forum Magazine publication
Lisa Hoffman
Oakland — San Francisco
lisa@lisatized.com